Mohammed Asif Hussain K.V — Performance Marketing Lead
Marketing that performs.
Seven years across the GCC building full-funnel performance and digital marketing for real estate, retail and PropTech brands.
I own paid acquisition, content production, marketing analytics and in-house creative teams — hitting lead, traffic and sales targets on controlled budgets. Most recently I led marketing for Jodoa Group, building AI-augmented production pipelines that cut cost and turnaround while raising output. Comfortable owning strategy and execution, from brand build through to board-level attribution.
Experience
Seven years,
four brands,
measurable growth.
Head of Marketing — Jodoa Group
- Delivered a sustained 3.2× ROAS and 28% lift in qualified-lead engagement across Google Ads and Meta, holding CPL at AED 100 against a 200-lead monthly target.
- Architected an AI-augmented video pipeline (Gemini, Kling AI, HeyGen) that cut production cost 35% and turnaround 40%, raising output to 12–15 assets weekly.
- Grew organic following 35% and website traffic 40%, securing page-one rankings for 15+ target keywords across the UAE, Nigeria and the UK.
Senior Digital Marketing Executive — Lulu Group
- Owned paid acquisition across four shopping destinations, delivering 35% online-traffic growth and 18% footfall growth over 34 months.
- Ran a 15–20 influencer roster tied to footfall and sales; activations drove a 22% weekend-footfall spike and a 31% tenant-sales uplift.
- Led SEO with SEMrush, improving organic rankings 30% and qualified inbound traffic 25%; led an 11-person in-house creative team.
Digital Marketing Executive — Cosmos Sports
- Ran full-funnel campaigns across Google Ads and Meta, contributing a 32% increase in qualified traffic and 4.1× average ROAS.
- Produced short-form content end to end — filming, Final Cut Pro, Premiere Pro, After Effects; early AI tooling accelerated output 50%.
Social Media Executive — Anatomy Integrated Agency
- Managed content calendars across Instagram, Facebook and X for multiple FMCG, hospitality and retail brands, with weekly client reporting.
Capabilities
Strategy and execution, end to end.
Performance & paid media
Google Ads (Search, Display, YouTube), Meta Ads Manager, attribution modelling, A/B testing, CRO, conversion-funnel optimisation.
Analytics & reporting
GA4, Looker Studio, Power BI, Google Tag Manager, SEMrush, and board- and executive-level performance reporting.
Content & creative
AI-augmented video pipelines (HeyGen, Kling AI, Gemini), DaVinci Resolve, Premiere Pro, After Effects, Photoshop, Canva.
Marketing operations
HubSpot, Zapier, n8n, Wati (WhatsApp CRM), AI customer-engagement layers — avatar, WhatsApp bot, voice agent.
Team & stakeholders
In-house creative team leadership (up to 11), external agency management, multi-market and multi-property budget ownership.
PropTech & fractional investment
Tokenised real estate go-to-market, channel-partner and KOL programmes, HNWI and retail-investor audience strategy.
Let’s talk.
Open to Head of Marketing and senior performance-marketing roles. Based in India, seven years in the GCC — available for Dubai, remote and relocation.
Email me